The process behind a comparison
Comparing casinos is only useful if it is done the same way every time. This is the routine we follow before anything is published.
1. Start with the cashier
Before the games, we look at the money. Which deposit methods are accepted, what the minimums are, whether withdrawals go back to the same method, and the timeframes the operator actually states. Most real-world frustration starts here, so it is where we start too.
2. Read the terms, not the banner
A “200%” headline means little without the conditions beneath it. We read the wagering requirement, which games contribute and by how much, the maximum bet while a bonus is active, and the expiry window. A modest offer with fair terms often beats a big number wrapped in restrictions.
3. Use the site like a player
We browse the lobby, run a few searches and apply filters to see how quickly we can reach a specific slot or a live table. We do this on a phone and on a desktop, because a site that feels fine on a laptop can be awkward on a small screen.
4. Find the safer gambling tools
Deposit limits, time-outs, reality checks and self-exclusion should not be hidden. We note how many clicks it takes to reach them and whether the links to independent support are easy to spot. Visibility here carries real weight in the final score.
5. Test support where we can
A short, genuine question to live chat or email tells you a lot. We record roughly how long a sensible answer takes and whether the reply actually addresses the question rather than sending a template.
6. Confirm licensing
We check that the operator presents a Great Britain licence and we encourage every reader to verify it independently on the Gambling Commission register. A comparison is no substitute for that simple, free check.
Then, and only then, the score. The seven factors are combined using the fixed weighting on our editorial review policy page. Nothing about our funding feeds into it.
What we can't tell you
We can compare clarity, usability and process. We cannot tell you whether you will win, and we will never pretend otherwise. Games are random, the house holds an edge, and a comparison site that promised outcomes would be doing you a disservice. Set a budget, treat it as entertainment, and use the safer gambling tools if play stops being fun.